OptimizePress Advantage: The Pros and Cons Exposed!

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There’s a popular saying that goes, “Money loves speed.”

This is especially true in the fast-paced online marketing landscape where offers, landing pages and other sales tactics abound.

For you to build your list efficiently, you need the ability to create landing pages and sales pages quickly and easily – and your pages must look presentable too.

You need a solid page builder! This tool is no longer an option but a necessity.

There are many page builders on the market ranging from ClickFunnels (which seems to have a cult-like following) to brands like Leadpages, Elementor and more.

With all the options on the market, choosing a page builder for your business can be a confusing and perplexing decision.

Which is why we need to remember history…

The one legendary page builder that started it all…

That page builder is none other than James Dyson’s OptimizePress which debuted all the way back in 2010.

This page builder was a game-changer!

It made creating landing pages and sales pages a breeze. In 2013, OptimizePress 2.0 was released and it was even bigger and better!

That said, this 2.0 version of OptimizePress stayed the same for years while competitors caught up and overtook it in terms of functionality and ease of use.

But just a couple of years ago, after much innovation, OptimizePress 3.0 was released!

And once again, this page builder had become one of the best in the market!

Let’s see why OptimizePress decimates the competition and is probably one of the best investments you can make in your business…

We’ll now look at the features and benefits of OptimizePress 3.0 and weigh it against some of its competitors.

This will allow you to see if the tool is right for your business and how well it stacks up against the other popular brands.

Ease of use

One of the biggest advantages of OptimizePress (OP3) is that it’s easy to use.

The interface is simple and you can adjust the height of the columns just by pointing and dragging with your mouse.

Other tools like Elementor and Leadpages will require you to add numbers in the padding field or use spacing elements to adjust the distance/height of and between elements.

When it comes to ease of use, OptimizePress beats most of the other page builders. Furthermore, the official website has many tutorial videos to guide you.

Unlike page builders such as Thrive Architect which have a steep learning curve and aren’t really intuitive to use – OP3 is a delight to build pages with.

Even beginners will love it and will proficiently use OP3 within a couple of hours just by playing around with it.

Pre-made templates

Just when you thought it couldn’t get easier, it does. OptimizePress comes with several different types of page templates for you to use.

In the template library, you’ll be able to find several opt in page templates for you to choose from…

All you need to do is pick one you like and you can tweak the colors, images and text to get it to look exactly the way you want it to.

You could literally design an ‘opt in page’ and a ‘thank you page’ in 30 minutes.

Works with most WordPress themes

OptimizePress 3.0 is compatible with most popular WordPress themes such as Astra, GeneratePress, etc.

While OP3 is an excellent page builder, it may not have the features that other excellent WordPress themes have.

Since it’s compatible, you can use OP3 to build your sales pages, opt in pages, etc. – but use a WordPress theme of your choice to design your blog posts, home page and more.

So you get the best of all worlds.

Flexibility in design

When using a tool like Leadpages, you may find that it’s slightly restrictive when it comes to designing the pages to look exactly the way you want. Many other page builders are quite rigid too.

But OP3 is extremely flexible.

You can adjust the width size, column size, background, and so much more with just a few clicks. You must try it to believe it.

Created for online marketers

While some page builders such as Divi focus on aesthetics and user experience, OptimizePress has one focusto create landing pages and sales pages that convert.

That’s what makes it the best choice for online marketers.

There are several elements in the OP3 page builder that marketers will love. Here are just some of the elements you’ll find…

These elements will allow you to create popup overlays for videos, opt in forms and more.

There are countdown timers for scarcity, webinar elements, FAQ tabs, testimonial elements, and even membership site elements.

You have just about everything you need to create awesome, high-converting pages and a structure for your online business.

Self-hosted pages

One of the biggest advantages of OptimizePress is that you’re in FULL CONTROL of your pages.

You’ll pay an annual one-time fee and host the pages yourself. (See pricing here)

Services such as Leadpages, ClickFunnels, etc. will require you to pay a monthly/annual subscription fee – and the prices can always be increased at the whim and fancy of the service providers.

Should you decide to cancel your subscription, you’ll lose all your work on these platforms because the pages are almost impossible to export neatly.

This will mean rebuilding all your pages… ahem… with a tool like OptimizePress.

So start off by exerting control over your pages by using OP3. You’ll own your pages and will not have unnecessary work later.

Fast-loading pages

In the past, OptimizePress 2.0 for all it’s features had one downside – the pages built with it loaded slowly. In fact, most pages created by similar page builders tend to load slowly, so OP2 was not the only culprit.

However, with OP3, the pages load fast and smoothly.

They’ve definitely worked on this bugbear that was plaguing their users and have tremendously improved on it.

Rest assured, your OP3 pages will load faster than Vin Diesel can say ‘family’ in a ‘Fast and Furious’ movie.

It has multiple integrations!

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • Campaign Refinery
  • ConvertKit
  • Drip
  • Emma
  • GetResponse
  • Infusionsoft
  • MailChimp
  • MailerLite
  • Sendlane
  • Ontraport
  • Constant Contact
  • E-goi
  • iContact
  • LeadLovers
  • Mad Mimi
  • Mautic
  • Klick Tipp
  • SendFox
  • BirdSend
  • MailPoet
  • Sendy
  • SendReach
  • Keap
  • FluentCRM
  • Wistia
  • Vimeo
  • YouTube
  • Unsplash
  • Zapier

That’s a lot of tools!

So you’ll have no problem integrating OP3 with your email marketing tool… and if any integrations are not available, Zapier can be used as a workaround.

30-day money back guarantee

It doesn’t get more risk-free than this. You can try out OptimizePress for 30 days. If you don’t like it, you can always ask for a full refund.

You have everything to gain and nothing to lose here. Our bet is that you end up loving OP3 so much that you never look back.

Affiliate program

OptimizePress has an affiliate program that you can sign up for to promote it. You’ll earn 30% per sale on front end sales and 20% recurring on plan renewals.

That’s about $38-$74 per sale, depending on which plan the buyer gets. This is a lucrative opportunity for you to profit with OP3.


While you could get the basic OP3 page builder for a lower price, by paying just a bit more, you’ll get access to the OptimizePress Suite… which is excellent value!

What will you find in the suite, you ask?

This is what you’ll find in the OP3 suite:

With these features, you’ll be able to:

  • Accept payments and subscriptions directly through your website
  • Develop exclusive membership sites and engaging online courses
  • Generate real-time scarcity proof alerts for live events
  • Seamlessly capture leads on any webpage or site (OptimizeLeads Bronze Plan)
  • Access premium marketing training with OptimizeUniversity

The OptimizeSuite is like a powerful cog in your online business, working to turn your pages into lean, mean selling machines.

As much as we have praised OptimizePress, it would be disingenuous of us to say that the tool is flawless. Nothing is perfect, and OP3 is no different.

It does have its disadvantages (cons), but thankfully, these are not deal-breakers – which explains why this tool still has thousands of satisfied users.

You may need to pay yearly (for functionality and support)

While OptimizePress doesn’t really emphasize that it’s a subscription tool and makes it look like you’ll only need to pay for updates and support, you’ll still probably want to pay the yearly fee.

If you don’t pay for the subscription, you’ll be able to keep the pages you’ve built with OP3. This is what makes it different from the other subscription tools.

You will NOT lose your pages.

However, without an active subscription, you won’t be able to use OP3 to create new pages or edit your existing ones… and you won’t be able to get support and updates.

So your arm is still twisted in this regard, albeit more gently.

Nevertheless, OP3 is a lot more affordable than most page builders.

Leadpages costs $444 per year and ClickFunnels costs about $1,524 a year.

So you’re getting a page builder for a fraction of the price with OptimizePress.

While it can be argued that ClickFunnels is a funnel builder with extra features, the truth is that you could just create pages with OP3 and use a digital marketplace like WarriorPlus to build an offer funnel.

It’s almost the same thing, but $1k+ cheaper.

If you stopped to think about it, let’s assume you created a sales page with OptimizePress and you were selling a $10 infoproduct.

All you’ll need to do is make 20 sales and you’ll cover your OP3 investment (with the suite) for an entire year!

You have an entire year to sell 20 copies.

That’s insanely easy to do! Especially with the cool sales pages you could build with OP3.

May conflict with one or two of your plugins

This is standard fare for most plugins. Since there are thousands of plugins out there, it’s inevitable that a couple will not cooperate with OptimizePress – but these are few and far between.

The only way to know will be to install OP3 and see.

The support

While the support team at OptimizePress seems capable, there are several people who have complained about it. But then again, some people are just hard to please.

In any case, there are tons of tutorial videos on the official site and on YouTube to guide you. Thousands of people use OP3 with no issues.

If you do have any queries, you can contact their support team. In most cases, you’ll be well-attended to.

Editor takes some time to load

This is not a big issue – but loading the OptimizePress editor can take anywhere from 20 to 50 seconds. So be aware of that.

But don’t panic… while the editor is ‘slow’ to load, the pages created with OP3 are blazing fast.

No free trial or lite option

Unlike many tools such as ClickFunnels which offer a free trial or Elementor which has a free lite version, OptimizePress doesn’t have any such option.

But it does have a money-back guarantee.

So you’ll need to pay for it first and test it out to appreciate how impressive it is – and if you’re still not satisfied, you can just ask for a refund.

If you’re a beginner or an intermediate online marketer, this tool is outstanding and will definitely be an asset in your marketing arsenal.

With the ability to whip up landing pages, sales pages and more in minutes, your processes will be faster, simpler and less tiring. You’ll be able to focus on what truly matters – building an email list and sales.

With the 30-day money-back guarantee, this is a risk-free investment.

Once you’re proficient with OptimizePress, you’ll use it over and over in your business.

Later, when scaling up, you may choose to use a platform like GoHighLevel or something else that has more advanced features (and is way more costly).

But when you’re building an online business up to 6 or even 7-figures a year, OptimizePress is invaluable and a must-have.

Give it a spin and you’ll be amazed at how versatile, efficient and useful it is in your business.

Try OptimizePress today!

>> Get OptimizePress 3.0 Now! <<