Quick PLR Hack: How to Use ‘Personalized Content’ Without Lying to Your Readers

For those of you on my email list… ahem… you already know that I’m one of the best PLR sellers around.

What you may not know is that on rare occasions, I use other marketers private label rights (PLR) content on my sites.

Story time…

Some time back, I purchased a set of 5 White Label Lead Magnets from a marketer, Tony Shepherd.

I like his writing style and it’s quite similar to mine.

So I thought to myself, “Self, I’ll use his PLR as blog posts on my classroom website.”

Now after purchasing the PLR, I realized that Tony uses several examples that are from his own personal experiences.

If we looked at an excerpt from his PLR…

We’d see that he’s writing about something that he did in his business.

Now, how in the world are we going to use this as our own content?

We can’t replace his name with ours or say that this was our experience – because that would be lying.

Ahem… and we all know that marketers hate lying.


And I edited the content a little to make it all make sense. Not too much editing, but just enough for me to get Tony’s story across.

I didn’t mention Tony’s name in the content because PLR sellers don’t usually want their name associated with the content… ahem… though I’m doing it here.

But this is just for tutorial purposes. Sorry, Tony.

This is the easiest way to use this PLR without changing things too much or compromising the integrity of both the content and yourself.

Do I know Tony Shepherd?

Yes, I do.

Not too well. But I know him well enough to have bought his lead magnets.

So yes, he’s a ‘marketer I know’.

And here, I’m relating his experience/s to the reader.

In the article, I’m not claiming that I did what Tony did… and I’m not pretending to be Tony.

I often tell newbie PLR sellers to avoid using ‘I’ in their PLR content – because their opinions may not be the same as their customers who will be the end-users of the PLR

But in some cases such as this one, marketers may decide to sell private label rights to their own infoproducts – which will usually have a high degree of personalization.

In these situations, this hack is your best go-to method.

You’ll be able to get the original author’s point across without having to do mental gymnastics wondering how to keep things honest.

Just relate the story from the perspective of a third party observer. That’s really all there is to it.

And that’s your quick PLR hack for the day!