I was on Facebook today, and saw a post by a highly successful KDP author, Geoff Shaw…
If I could summarize the post…
It just means that success doesn’t come from one perfect, giant project but from consistently creating things people actually want.
Small, frequent offers keep customers engaged, money flowing, and your business alive. The consistent effort will also make you a better writer/content creator/marketer, etc.
Which reminds me of a story…
There’s a classic story from a “quantity vs. quality” photography class experiment often attributed to a story in Art & Fear by David Bayles and Ted Orland.
A professor split the students in his photography class into two groups…
One graded solely on the number of photos they took, the other graded on just one single “perfect” shot.
The quantity group cranked out hundreds of pictures, experimenting, messing up, adjusting, and improving with every click.
The quality group, meanwhile, spent most of the semester talking about the perfect shot, fiddling with ideas, and never actually taking many photos.
In the end, the best photos of the whole class came from the quantity group – not because they aimed lower, but because they practiced more.
They learned by doing, not by overthinking.
So the lesson here is that perfection is a moving target, and you hit it more often when you keep firing.
But What Would My Blog Post Be Without Real-World Examples?!!
Now, all this could be theory if there’s no proof.
And we all know… His Excellency Arun (me) likes proof.
Let’s look at 4 examples below…
Example #1 – Daniele’s Canva AI Masterclass
This is a simple product by Daniele Melandri where he records a 39-minute video showing how to use some of the advanced AI features in Canva.
That’s it – just a video explaining a few features and in the image below, you can see that he made a bunch of sales.
(You can see his product here)
Example #2 – Tiff’s GPT-5 PLR
This is an even easier product to create because it was AI-generated (with assisted input).
Literally a day after ChatGPT 5 was released, Tiffany Lambert created this report on using the latest version of ChatGPT for faster marketing profits.
Extremely fast implementation and launch to market here. No flies on Tiffany 🪰🪰🪰… that’s for sure.
Since this is a hungry market desperate for information and she catered to them… she made over 100+ sales from it.
(You can see her product here)
Example #3 – His Excellency Arun’s ChatGPT Image Report
This is my product. A simple report (lead magnet) with PLR rights showing how to use ChatGPT to create cool images.
I wrote it when the image feature first came out and as always, I did a good job… and made over a 100 sales.
It took me only about 2-3 hours to create this! But it sold well because people needed the info.
Are you seeing the pattern yet? – Exactly.
(You can see my report here)
Example #4 – Alessandro Zamboni
Alessandro Zamboni is the poster boy for releasing quick, simple products.
Any time there’s some new marketing trend, this guy has a product on it within days. I’ve not bought his products so I don’t know how good they are.
That said, he’s currently a 4-star rated vendor on WarriorPlus. So his customers must like what he’s selling.
What’s important to note here is how he gets a ton of sales just by being a prolific product creator. Quick, simple products that get sales over and over.
And that’s all the proof you’ll ever need…
I’ve taken you from Geoff’s post, to a photography class experiment, and now to the real world where smart marketers are cranking out simple products and cashing in.
You don’t need a 10-module mega-course with 70 videos, endless templates, transcripts, and a sales funnel deep enough to strike oil.
Those beasts take forever to build… and can still flop.
When you’re starting out, focus on small, quick-to-create offers you can launch fast.
They’ll get you profits sooner, build momentum, and grow that all-important buyer list.
Rome wasn’t built in a day but they were laying bricks every hour.
