The Brutal Truth: No One Wants to Read Your Generic AI Garbage

In September 2024, I taught my mom the basics of ChatGPT – just prompts and responses.

Since then, she has spent an hour every morning chatting with it because, unlike her three kids, it’s always polite no matter what BS she says.

Four days ago, when I asked how their conversations were going, she said, “Fine… but it’s a bit repetitive.”

So Why Am I Telling you This?

Simple. If a 75-year old woman who is not tech-savvy is able to notice that AI-generated content is repetitive and has a pattern, you can bet your last dollar…

That it’s just a matter of time before everyone else catches on and can spot AI content a mile away.

In fact, many can already. I’m seeing more and more posts like these on Facebook…

Actually, even before his post, I had made one 2 weeks earlier, being my usual wiseass self…

Here’s the Problem…

Since it’s so easy to create content with AI, most marketers will take the path of least resistance and use ChatGPT to generate tons of generic BS that they’ll slap up on their blogs, etc.

Blog posts, Kindle books, social media posts – AI has become the go-to solution to everything these days.

Give it a few years and everyone is going to sound like everyone else. This is going to be a problem because people like hearing from other people – not a robot.

No matter how brilliant ChatGPT is, it cannot generate authenticity.

People want to hear from YOU, not ChatGPT.

So What is ChatGPT Good For Then?

ChatGPT is great for tasks such as:

It’s excellent for turning the blank page into a starting line… and the perfect spark to get your content flowing.

But you absolutely MUST humanize the output and add your flavor to it.

Your content needs YOUR voice… which means you need to inject it into AI-generated content, if you’re using it.

Real-World Example!

Last month or so, I bought some AI-generated PLR from a popular PLR seller.

I can’t use her name – so I just renamed her as Liffany Tambert. She’s now in Epcot.

Anyway, her style of PLR is almost all written content, no images.

So I had to take that content, rework it, and add a whole bunch of screenshots to it. Then I posted it on my blog.

You can see the post here

This is a real-world masterclass on reworking AI content.

Which is exactly what you need to do. You must make the content uniquely yours.

The Hard Truth!

Everyone loves generating AI content. But no one loves reading AI content.

Especially when it’s just more lifeless, text-based noise…

Which means we’re back to square one. You need to do the work.

And another inconvenient truth is that for you to create good content, you must have a strong grasp of the fundamentals of content creation.

Which Leads Me to Another Story…

Back in college, I learned to drive stick shift on a beat-up old car with no power steering.

At the time, it felt like punishment… stalling on hills, grinding gears, wrestling the wheel just to turn into a parking spot. Gen X-ers will understand this struggle!

But here’s the thing… once you master driving a manual without all the modern conveniences, you can drive anything.

Jumping into an automatic feels like a breeze because the fundamentals are burned into your brain.

ChatGPT is the automatic car.

If you already know how to “drive” content, structure ideas, write with style, and hook a reader… You’ll use AI like a pro.

If you don’t, you’ll just coast along thinking you’re great… until you crash into a wall of mediocrity.

So, if you want to take ChatGPT’s content to the next level, you’ll need to take your writing skills to the next level. And that can only come with practice.

”But Arun, what if things get outdated?”

I’ve lost count of the number of subscribers who have emailed me about this.

They won’t… because the fundamentals of content creation never change.

Want a good blog post or book? You need an outline.

Want it to be a hit? It must be informative and entertaining.

Tactics come and go, but if you know the fundamentals, you can adapt to anything. So stop letting “what if it changes” hold you back.

Yes, the online world changes fast… painfully fast.

In the real world, a dentist can do the same thing for 40 years and buy a mansion.

Online, you can build a blog around some cool video plugin… only for the guy who made it to let his domain lapse, taking your entire site down with it.

I’d know. It happened to me.

There are changes every damn day:

From GDPR nonsense to WordPress updates
From 2FA authentications to Google updates
From sweeping price changes to suddenly losing your Facebook ad manager
And on and on and on…

You get the point. This entire online world is fraught with change. One after another.

If you’re scared of change, well… you won’t survive in this scene for too long.

Like the Mandalorian says, “This is the way.”

Finally…

ChatGPT can save you tons of time, but if you don’t make the content your own, it won’t have a voice.

And without that personal touch, your blog (or anything else you’re creating) will just blend into the endless stream of generic AI content.

Come to think of it – it’s the same thing as using private label rights content (PLR), isn’t it?

Unless you’re using my PLR which has my pure unadulterated coolness written all over it.

I’ll end this post with a quote by Christopher McDougall…

“Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or the gazelle – when the sun comes up, you’d better be running.”

In this context, that means…

It doesn’t matter if you’re generating AI content and rewriting chunks to make it shine…

Or if you’re using ChatGPT just to outline and then writing everything yourself…

When the sun comes up, you’d better be writing.

(Your Facebook feed needs me – add me on Facebook.)