Why No One Wants to Promote Your Launch (Yet) — And How to Change That!

I’ve seen countless new marketers on Facebook wondering why affiliates aren’t promoting their offers, even when their product is solid.

It’s a common issue: You’ve built something great, but no one’s paying attention.

Here’s a Facebook post I saw that made me get off my ass to write this article…

William is not alone. Others are facing the same problem…

It can be disheartening, demoralizing, and discouraging (and any other D-words you can think of) to launch a product and get no sales.

I’m going to be Brutally Honest with you…

And tell it like I see it – about what’s really going on and what you can do about it.

I’ll also share screenshots from the comments on William’s post so you understand better. Let’s begin!

1. No One Likes a Cold Pitch, Bro…

Of all the points, this is the most important one to note – Affiliates are people, not promo machines.

I’ve lost count of the number of clowns who add me as a friend on Facebook, and the instant I approve their friend request, they’re in my messenger inbox telling me about their launch and asking me to promote it.

Their game is so bad, it’s ridiculous. At least buy me dinner first! 😂😂😂

Always warm up your affiliates before pitching them.

Comment on their posts, share their content, or join their list. Be real about it, not fake-friendly or stuck in networking mode.

That’s what Amy Harrop means here…

True Story Time!

Years ago, I mentioned this point on Facebook, and a marketer commented on my post saying, “Oh, so it’s all about who you like, not who’s actually got a good product? Got it.”

The answer is YES! Because I have friends with solid products too, and their launches come first. Just like my wife.

This guy was implying that his products are important and better than everyone else’s launches. But I know him and his stuff… and it’s all shit. Including him.

Let’s be realistic now… no one here’s curing cancer or fixing baldness.

Nothing in this space is so special that you can ignore relationships, because those are what really matter.

Hard truth: A friend with a good product will always beat a stranger with a good product.

If you’re wondering about that self-important marketer, well, he’s broke and blocked by many people for being an asshole. Well deserved.

Your homework – Get on Facebook because that’s where marketers hang out and send a friend request to the ones you like. Then interact with them.

You can add me as a friend here, but only if you like me.

2. The Truth About Reciprocation (and Why It’s Not a Magic Trick)

Does reciprocation work?

Yes – and no.

I saw this comment by Kate Riley…

Is she right?

To some extent, yes. Some affiliates will promote you if you’ve promoted them before. One hand washes the other – and everyone is happy.

But there are many marketers who are degenerate scumbags. They’ll beg you to promote them but when your launch comes around, suddenly they’re in incognito mode and will ignore your messages.

And that’s exactly what Ben Fletcher is talking about here…

Helping a marketer out with their launch is NO guarantee that they’ll help you out with yours in the future. So don’t have high expectations or feel disappointed if you’re ignored.

This is the game – and you need skin thicker than an elephant’s ass to win at it.

Anyway, that brings me to my next point…

3. Escape the “No List, No Sales, No Help” Trap

Here’s the KEY reason why most newbies struggle – they have no audience.

So they’re in a situation where affiliates are saying, “Promote our offers first before we support you.”

Now the beginners are stuck in a loop. don’t bring any value to the table yet.

It’s a brutal catch-22… no list means no leverage, and no leverage means no support.

Affiliates are driven by results, not sympathy. They want to know that if they mail for you, you’ll move some units for them too. If you can’t do that yet, you’re invisible in their eyes.

Which means no sales, no support, and no progress. You’re just running in place at square one.

The only real way to progrss fast is to build your own audience.

Add marketer friends on Facebook (including the newbies), drop a solid freebie, and use a tool like Kit to grab emails so you’ve got your own list to market to.

You’ll also want to create a Facebook page and a group for people to join.

I strongly suggest looking at Anji Martin’s My Socials Pay training to build a solid audience on Facebook.

Once your list starts growing, you’ll drive your own sales… and that proof alone makes it way easier to attract affiliates later.

Like the good book says… For whosoever hath, to him shall be given, and he shall have more abundance.

4. Don’t Assume They’ll Remember You Exist

Marketers are always busy with a million and one things. Even those who have agreed to promote you two weeks earlier may forget your launch on the day itself.

Jen Perdew got it right…

I’m guilty of forgetting people’s launches ALL the time.

But in my defense, am I going to remember some product launch or am I going to focus on my Korean dramas?

Of course, the K-dramas win — every damn time.. They’re more interesting… and… ahem… more important to me than most IM launches.

So reminding your affiliates a day or two before your launch goes live will help.

But DON’T OVERDO IT or be a pain in the ass. Less is more.

Which is what Tiffany Lambert is saying here…

5. Pitch People Whose Lists Actually Care

A common rookie mistake is pitching random affiliates without checking if they’re a match.

These days there’s a launch for everything, but what crushes it with one audience can completely flop with another.

Before you pitch, do your homework and find affiliates who actually promote offers like yours

Which is what Bill is saying here…

6. Make Sure the Essentials Are Covered

Before you worry about affiliate support, make sure your foundation is solid.

These basics might seem simple, but getting them right can make or break your launch.

Final Thoughts (for the Ones Just Getting Started)

Every top marketer started where you are now… building connections, learning the ropes, and figuring things out one launch at a time.

It’s always hardest at the start.

But if you keep showing up, keep improving, and stay genuine… the support, sales, and success will come sooner than you think.

Last but not least, a launch that flops today isn’t a total loss. You can repurpose that product as an upsell or bonus in your next, more successful launch.

None of your efforts are wasted, so keep your chin up and keep going.

I wish you all the best for your launches!