ChatGPT is such a formidable and versatile tool that many marketers tend to feel overwhelmed when facing the ‘blank’ screen.
These are just some of the questions that will creep into most users’ minds.
- What prompts will I use?
- What can this tool do?
- What could I use it for?
Even though ChatGPT is free to use (if you’re not on the Plus plan), it’s only as good as the person using it.
The more innovative you are, the better you’ll be able to wield this tool.
In this short report, you’ll discover 10 interesting ways you can use ChatGPT in your online marketing.
Let’s get started.
Chatbot Sequences
If you’re using a tool like Chatfuel or Manychat, you’ll need to write a script for the chatbot.
This process can be simplified with ChatGPT’s assistance.
First, we’ll ask it to give us 5 frequently asked questions. Then we’ll ask it to create a script for our chatbot.
In the image above, you’ll notice a red arrow pointing to ‘copy code’. When you click on it, it’ll copy the text generated by ChatGPT and you can paste it in your chatbot accordingly.
Since most chatbots answer FAQs to keep the potential client engaged (until you can assist), asking this AI tool to find the most pertinent questions people ask and generating answers for them is one of the best ways to use this tool.
Now let’s look at how it can create crossword puzzles.
You’re probably thinking, “Wait, what? It can do that too?!!”
Read on…
Create Crossword Puzzles for Low Content Publishing
Puzzle books are a hot niche on Amazon. You can easily use ChatGPT and another free tool to create crossword puzzles for you – quickly and easily!
I asked ChatGPT to create the clues based on an animal theme. You can do it for any theme you want.
But gasp! It forgot to give me the answers!!! Grr…
I shall demand answers!!!!
Now that we have the clues and answers, we’ll go to: https://crosswordlabs.com
Copy and paste your clues and answers in the format required by Crossword Labs.
Click on ‘Save & Finish’. Your crossword puzzle will now be auto-generated…
From here, you can save the puzzle as a PNG or SVG… and use it in your low content books.
Ecommerce Product Ideas
T-shirts, mugs, hats and other items are hot sellers on marketplaces like Etsy. Vendors often use fun and cool slogans together with snazzy fonts and attention-grabbing images to tempt potential buyers to buy the products.
You could easily use ChatGPT to come up with cool quotes for your products…
But it doesn’t end there!
We can even ask it to generate product ideas for us. This is truly next level!
You can either use these ideas to create your own designs… or… you could hire a designer on Fiverr to create a t-shirt design for you.
There are many graphic design professionals on the platform.
Use ChatGPT to Create Challenges
Thinking of creating and selling a challenge to your existing customers?
You could get ChatGPT to plan it out for you. In the example below, we’ll ask ChatGPT to create a 20-day writing challenge.
With this challenge outline, you’ll be able to flesh out what needs to be done each day. It’ll keep everyone focused and you can run the challenge smoothly.
Here’s something interesting – ChatGPT is so versatile that you’re not limited to only online marketing related content.
Let’s assume you’re in the fitness niche… and you’d like your customers to join you for a 7-day pushup challenge…
You could ask ChatGPT to create a plan for that too!
We’ve cropped the image on Day 2 in the interests of brevity, but you get the point.
It’ll generate a plan for you up to 7 days. If you asked for 15 days, ChatGPT would accommodate that request too.
The best way to get the most of ChatGPT will be to challenge it to do whatever you want it to… and see how much you can get away with.
It wants to help you, so let it.
Create a Content Calendar
Content calendars are a wonderful way to keep your content creation focused and timely. By knowing exactly what content to create… and when to post, you’ll not be overwhelmed or discombobulated every time you think of content creation.
Let’s look at the example below…
Did you see that?
We now have ideas and a guideline to follow. Creating daily posts for a Facebook group is a breeze now.
The same concept can be applied to your blogging, Pinterest posts, TikTok reels and so on.
Coming up with content ideas and scheduling the content is the biggest struggle most marketers face. Content creation itself is relatively easy when you know where to start.
ChatGPT will eliminate writer’s block and writing inertia by giving you ideas that you can immediately work on. It’s a godsend to content marketers.
Speaking of ideas… let’s look at a real-life example…
Generating Email Openers
Recently, there was an ad on Facebook…
Which led to this landing page…
If you signed up, you’d receive the freebie and of course, you’d be pointed to a full-blown product on email subject lines and so on.
Now, this may be a great product… but let’s pause for a moment and ask ourselves, “Can ChatGPT give us gripping email openers?”
Only one way to find out. Let’s fire up ChatGPT!
And once again ChatGPT delivers! Even advertisements can give you ideas to use this too, if you’re observant.
These email subject lines are just the tip of the iceberg. You can ask ChatGPT to generate 20 of them… or tailor them to your niche topic and so on.
Keep giving it prompts till you get what you want. Since this is a conversational tool, it’ll remember what you asked it and will improve upon its answers, if your prompts are good.
Now let’s see how ChatGPT can help to improve your sales copy…
Sales Copy Templates
If you’re writing your own sales copy but are not a trained copywriter, it’ll really help to have copy templates that you can use. Once again, you can rely upon ChatGPT to have your back here – but you need to know what to ask it.
In this example, let’s assume you want to write a headline, and you need proven templates that you can use to create your own unique headline that converts.
Let’s ask ChatGPT to inspire us!
With these templates, you can easily create a headline that will read well and be attention-grabbing.
The same concept can be applied to your bullet points, call-to-action, postscript, guarantee and all the other components that are standard fare for most sales pages.
Instead of asking ChatGPT to write out the entire sales copy for you, it’ll be better to ask for templates so that you can inject your ‘voice’ and personality within the copy.
Now let’s see how this amazing tool can be used in course creation…
Use it to Create Courses!
Creating a product or course can be overwhelming if you’re a beginner. Sometimes the project may seem so intimidating that you don’t even know where to start.
This ‘paralysis by analysis’ problem is a very real issue that prevents many beginner marketers from taking action. They toss and turn the project over in their mind a thousand times but never actually get started.
ChatGPT will squash this problem in a minute, if you let it. Go ahead and ask this awesome AI tool to give you an outline for your course or product.
Once you have the outline, you just need to approach the project in bite-sized chunks by focusing on one step at a time.
In the image above, we had a niche we wanted to target – YouTube Marketing. So we asked ChatGPT to create course ideas for us.
See, you don’t even need to come up with product ideas. This tool will do it for you.
Now, we’ll choose to go with idea #2 and ask ChatGPT to create an 8-module course outline for this idea.
Now that we have the modules for our course, we can even take things one step further and ask ChatGPT for affiliate programs that we can recommend within our course to monetize it.
Now it’s just a matter of getting approved to promote these products and weaving the links strategically into the course.
In summary, we asked ChatGPT to come up with ideas… then we got it to create a course outline with module… and asked it to recommend affiliate programs to promote.
That’s outstanding. We’ve shaved hours of time off your product creation process – and this is just the tip of the iceberg!
We could ask it to flesh out each module, come up with new ideas, and so on. The possibilities are endless!
Now let’s see how to slant your content…
Article Slants
If you use private label rights (PLR) content or have an existing article on your blog, you can give it a new breath of life by reworking the content from another angle.
The most prolific content creators employ this technique to create content consistently even if they’ve already covered the topic before.
If we looked at a popular YouTube channel, AthleanX, you’d see that Jeff Cavalier, has created several videos just for training one’s biceps.
The truth is that there are only so many ways to train this muscle.
However, this is a HOT topic and Jeff knows that by creating more videos on the same topic (from different angles), he’ll get more views and subscribers.
The content will always seem fresh… because it’s new.
Similarly, in your content marketing, even if you have posted an article on a topic about 6 months ago, you can rewrite it from a different angle and post it on your blog as fresh, new content.
Your hungry audience will still lap up your content eagerly.
What matters here is that you look at your site’s analytics and see which posts received the most views before you rework them.
Once you have the details, you can ask ChatGPT to give you different slants/angles for your content.
With these ideas, you’ll be able to turn one article into 9 – by approaching them from different angles.
You’ll never run short of content ideas.
This concept applies to YouTube videos, TikTok videos and so on. You’re often told that you should create more similar content if one of your videos is trending.
Easier said than done if you have no idea how to create new angles for winning content idea. But with ChatGPT, you’ll never run short of ways to create new videos on topics proven to convert.
Create Glossaries in Minutes!
If you’re writing a non-fiction book, you may wish to create a glossary for your book. You can do this in 2 ways.
The first way – Give ChatGPT the topic of your book and ask it to: Create a glossary for terms related to (your niche).
The second way – copy the content of your book/article and paste it below the prompt. ChatGPT will analyze the content and create a glossary based on the terms in the content.
In this example, we’ll use an osteoarthritis article…
And this is ChatGPT’s result…
Creating a glossary has never been easier!
Now let’s look at the final method in this guide…
Onboarding and Cart Abandonment Emails
ChatGPT will write emails too. The most common emails marketers need are:
Onboarding emails: For when someone signs up to get your lead magnet and you welcome them to your email list.
Cart Abandonment emails: For when people leave your store but they still have items in their cart, and they never go through with their purchase.
Let’s ask ChatGPT to write these emails for us…
The prompt I’ll use is: “Write me a welcome email for my keto diet recipes lead magnet. Tell them to click on the link to download the guide and to stay tuned for more keto tips.”
And now, let’s ask it to generate a cart abandonment email.
Beautiful.
All you need to do now is copy and paste the email into your autoresponder and add the link to the cart.
ChatGPT is excellent at creating generic emails that will be useful in your business. Make sure you use it to assist you.
Let’s Wrap It Up!
These 10 ChatGPT strategies are merely scratching the surface of what this formidable tool can do.
You’ll need to be mindful of whenever you need to create content and ask yourself, “Is there any way ChatGPT can simplify this for me?”
In most cases, it’ll be able to assist you.
While you shouldn’t blindly copy and paste content from ChatGPT if you’re trying to rank your niche sites and so on – in many cases such as cart abandonment emails, legal pages, etc. using ChatGPT’s content as is (copying and pasting) will not sabotage your SEO efforts.
So, use this short report as a primer and play around with this awesome AI tool. You’ll be amazed and impressed by what it can do.
Start using ChatGPT today: https://chat.openai.com/